Chapter 4

How To Make Sure You Always Get Paid Top Dollar

You already know that by choosing a specialized niche market, you'll find thousands of people that are willing to pay top dollar for your specialized information product. It's equally important to create a strong sense of value in your information products. I use the term "Sense of value" because value is all based on perception. So you don't need to necessarily make a better product. You just need to learn how to make your reader or prospect perceive that they're getting a lot for their money. Our goal is to make the reader or prospect feel like they're getting something so valuable, they simply couldn't live without it. How do you do this? Simple, it's all about how you describe your products and how you present them on your website. With the right description and presentation, you'll always be able to command a huge mark-up with huge price tags. Once you understand this principle, you'll not only be making a huge profit from your high priced products like I do, but you'll even have your customers coming back for more high priced products later on.

Another ingredient to this system that you must always remember is this: The cost of manufacturing your product has nothing to do with the value your product has in the eyes of your customers. So in other words, just because you manage to create an information product for only $19 doesn't mean you can't get $500.00 or even $700.00 for it. And just because you can make your product for only $19 doesn't mean it's not worth $500 to $700. You must understand that your product is worth exactly what you tell your customers it's worth. You're the one in charge and you're the one who creates the perceived "High Priced" value. You don't negotiate that price because you know that your product is worth every penny! In fact, you even tell your prospects and customers that your product is easily worth 4 times that much money, but that you realize not everyone has two thousand dollars on them, so that's why you've discounted it to a much lesser price of $500.00 They'll actually think you're doing them a favor. And that's all part of what makes this whole system work so perfect.

I stress this fact because many people who start a business think that if a product only costs them $19 to produce, then it should be sold for about $29.95 at most. This is a mistake that almost all new internet marketers make. One of the biggest mistakes new internet marketers make is failing to charge the maximum amount that their customers will pay. By definition, the maximum amount your average customer is willing to pay becomes the going market value of your product. So don't make that big mistake of failing to realize that you need to always be charging the most money you can get. In fact, one technique I use to establish prices for my new information products is to start out at a price my prospects refuse to pay and then slowly lower the price in small increments until my prospects start paying. As soon as they start showing a serious interest and buying from me at that new lower price, I know I've got my price.

So just remember, if you plan to be a successful business person, you owe it to your business to charge the maximum prices your prospects will pay. Hey, I didn't make the rules, but you're going to like them.

This fantastic business rule allows me to operate my business at a 20 times mark-up. If it costs me $20 to produce a product, I sell it for over $400. All this extraordinary profit is what allows me to pay for all my advertising and still have a boat load of cash left over for myself at the end of the day. With all this extra profit I make, I can even afford to buy bigger and more expensive ads than the average home business. I always have plenty of profit left over for me. Even when I buy expensive ads.

I could write a whole book about why it's so important to sell a "High Priced", "High Mark-Up" info product, but you'd still be tempted to argue with me because what I'm telling you goes against what you've been told your whole life. In fact, you've probably already seen many other businesses that typically don't mark up their products more than 50%. You've probably witnessed products being purchased at $5 and being sold for $10 and I know this almost seems like the standard. But it's not. Even though you may think this is the way things should be, you'll never make any serious income if you follow that old-fashioned way of doing business.

Many business opportunities will lie to you and tell you that you can make great money by selling products at a 50% mark-up. Heck I still see new opportunities popping up all over the internet that tell their affiliates to mark their products up 5% - 10%. Many affiliate programs only pay their affiliates 5% - 10% in commissions. Even when they let you do a 50% mark-up, you're never going to make any serious money doing that.

Remember, using this system you're now reading, I mark up products as much as two thousand percent and I get it every time! And you will too!

If you're like a lot of people, you think you can make serious money by selling tons of low-cost products at small mark-ups. That might be true if you owned a Wal-Mart store, and were marketing to the entire country. But in the world of niche marketing, you're not dealing with the masses like that and there's hundreds of reasons you don't want to. The main one being this: "If you try to compete with Wal-Mart you will lose. You can't compete against their prices."

A good rule of thumb is this: "If you can find a product at Wal-Mart, K-Mart, or Target, then you definitely shouldn't be trying to sell that product on your website." You should always keep your focus on selling to small niche groups or audiences.

Remember, when you're dealing with a niche, you're dealing with the exact opposite of a Wal-Mart and you'll have almost no competition. When you focus on selling to a niche, you're dealing with a fairly small group of people that are willing to pay top dollar for a specialized item that's in their niche. You're never going to sell thousands of units in a day with this business, but that's ok because you don't need to. I can live very comfortable by selling just 2 information products a day. If I'm selling just 2 of my info-products a day, I'm making almost $1,000.00 pure profit a day. Not bad for making just 2 simple sales! And if I have a good day and sell 5 of my info-products in a day, that means I just took in over $2,000.00 in a single day! Don't be shocked or surprised because 5 sales a day has become a regular occurrence. Just lately, I'm beginning to get up to 9 orders in a single day! Yes, a $3,000.00 day is no longer difficult to achieve. It's going to be just as easy for you. Take another look at the bank statement below and you can see proof for yourself.

Click here to take a closer look at my bank statement

Many new internet marketers think they'll make even more money if they offer their information products at a lower price. Instead of charging $500 for their info product, they figure they'll get a lot more sales if they only charge $100. But this just isn't the case. Let me tell you about one of the strangest, most bizarre phenomenon that exists in marketing info-products. There have been many days where I sell more of my $692.00 info- product than my $197.00 product. Yah, go figure. I know that must sound impossible to you hearing that for the very first time. I wouldn't have ever believed it if I hadn't seen it with my own two eyes. I know it sounds crazy but it's absolutely true that I often sell more copies of my $692.00 product than my $197.00 product.

Past experiments have revealed that even when it's the exact same course, more sales tend to come in at the higher price. I believe the reason is that people think your info-product is junk when you sell it cheap. On the other hand, when you charge a hefty price tag, your prospects assume you've got the good stuff! We may never know exactly why people respond this way when it comes to the pricing of "Info Products." But I've done the research and it proves you're going to make even more money selling "Info Products" than you originally might have thought.

And remember this: It takes just about the same time and effort to sell a $197.00 product as it does to sell a $692.00 product. That's why being involved in a "High Mark-up" information business is the only way to go. This is the only business I've ever seen where people are actually wacky enough to have more interest in your product when you charge bigger prices. Of course, one could argue that I do give a lot more material in my $692.00 package than in my $197.00 package. But I've even done some testing where I offered the $197.00 package for $692.00 and I still sold more at the $692.00 price.

You'll never find a better product than a "Published-on-demand, How-To, Information Product that you created for a specific niche!

Why is this type of product so perfect in all ways?

Simple, a published-on-demand product is so attractive because you get to keep all your money out of inventory so you never end up wasting your money on products that sit in your garage gathering dust. This way, you're always able to keep focused on selling products and making money rather than warehousing and storage.

And a "How-To" product is all the more perfect because it's just a fact that "How-To Information" has out-sold all other product categories throughout history. Yes, there's a never ending supply of people that want to know how to do something interesting or profitable. When you can show others how to eliminate their pain and gain more pleasure, people will always pay you top dollar to find out "HOW." Just look around at all the book stores or turn on your T.V. and you'll see that information is being advertised and sold. Open up your favorite magazine and once again, you'll find people selling information somewhere in that magazine. The reason you continue to see all this information for sale is because it's a proven "Best Seller."

The other reason selling information works so well is because the cost it takes to make an information product has absolutely nothing to do with how much value the customer places on the product. Take a look at any other type of product, for instance a hair brush. It doesn't matter how much better your hair brush is than all the other hair brushes on the market. People already have a price in their head for what hair brushes should usually be worth. So even though you may have put 10 years of research, design, and development into creating your new and improved hair brush, you'll never be able to get $100.00 for that hair brush. The first person who saw your hair brush for sale would say HEY! I know it doesn't cost more than a buck for a company to produce and make that brush! Where do you get off asking a hundred dollars?"

But all the rules change with "Information Products." Because the value is in the information you provide and not in the cost of the paper or the ink. The perceived value the customer has for the product comes purely from how much of their pain you can alleviate and how much pleasure you'll help them gain. And you convince them of all this using your ads. I can show you how to do this later because that's another important part of making this whole thing come together.

If your info-product was specially written for the "How to make more money" or "Opportunity Seeker" niche like mine is, it's inherently more valuable. Why? Simply because that particular "How-To" info-product can make you and your reader an endless income that continues to make you both a solid income. So that type of info-product automatically has more value built right into it. Yes, if you follow the instructions in this book you're reading right now, it could support you for the rest of your life. I can't stress that fact enough. This type of product can give anybody financial freedom for the rest of their life! That's why this niche pays even higher prices than most of the other niches out there.

Is there anything else you need to know?

I think I've given you a great understanding of how this business system works and how I make my living with it. You could easily take the knowledge I've given you so far and start an internet business just like mine. Keep in mind, after I finished writing this book, I've been very busy creating more helpful informational products. Yes, I've done even more to perfect many aspects of this business such as creating products, coming up with ads, sales letters, email-auto-responders, search engine placement, SEO, back-ending, front ending, cross-selling, website design, etc. I've spent $93,735.00 in testing and research in order to make this system work even better than when I started. And now that it's all done, you can take advantage of all that money and time I spent making this system work even better. You'll never have to spend even close to what I spent because it's all been done for you. I'll even give you a complete copy of my website! Yes, you'll get a free copy of the exact website that got you to buy this book! Yes, you are actually going to get a copy of DoublePayment.com. That's a proven website that pulls in more orders than you can imagine. Plus you now own the royalty rights to this book! Yes, you can now sell this book you're reading right now and keep 100% of your profits! You own all of this! But you're about to be offered something even better that can bring your money right to your door step. I'm going to give you the chance to get everything I have.

Originally I never even planned on revealing my system to the public. At first I thought I'd just keep this all to myself as "My Secret Cash System." But after bringing in my first 2.4 million dollars, people started coming to me and asking if I'd show them the inside secrets to this business system. I could quickly see there's serious money in teaching others so I agreed to help several of them but my price wasn't cheap! Those first few people paid me $994.00 to show them every tiny detail of what makes this system run as smooth as a clock!

These people basically paid me for the same type of information they would have got if they bought a business franchise. But in a franchise you'd pay at least $15,000.00 to learn the exact same stuff. I know some franchise owners that have paid much more than that.

I've given a great deal of thought to how I should make all this material available to you and what I should charge for it. When I hand you all the material that I've charged as much as $994.00 for, you'll have every last secret and all the time saving, money-making tips that make this thing all come together. You'll see examples of my most successful sales letters. I'll show you step-by-step, how to write the kind of headlines that bring thousands of readers right to your website. You'll find out my most carefully guarded and confidential places I advertise. You'll know how to create your own "Paper and ink" info-product in as little as 15 minutes. But that's just the beginning! You'll know every last detailed secret from deep inside my business.

For obvious reasons, I'm not about to give all that up for nickels and dimes. As you may already know, I'm accustomed to being very well paid for my knowledge and advice. So I'm going to charge you a solid price, but I promise you it will be much less than the $93,735.00 I spent figuring this whole thing out on my own. And I promise you won't have to go through the painful struggle I went through to make this whole thing finally pay off. I promise you'll never have to deal with the frustration it took to find all the pieces necessary to make this system work. Your cost will even be less than the $12,450.00 I had to pay for all the business seminars, internet marketing classes and courses that taught me the key ingredients to this system.

Let me tell you a little bit about the materials I've put together for you to study in the comfort of your own home.

Part 1. The Jason Ryan Tells All Manual, Course, and Seminar Package. It's called "The Million Dollar Answer."

In the first portion of this course, I've put together a 150+ page manual that I've sold by itself for up to $599.95. This manual includes some of the exact ads that are responsible for bringing 2.4 million dollars into my bank account. This manual explains exactly how I write my sales letters along with examples of the most successful letters that you can use for yourself.

Part 2. The second part of the course contains 4 EASY to LEARN audio cd roms where you'll hear my voice as I talk directly to you and describe first hand how to put together your own info-product in as little as 15 minutes at a cost of less than a dollar. Plus, listen to me as I reveal over 100 marketing secrets, tips, and tricks that nobody on the net seems to know about yet. These amazing cd roms will give you the same feel as if I were standing in front of you showing you exactly how to get started.

Part 3. How My Mentor Is Going To Also Help You.

You may remember that I have a mentor who helped me out the same way I'm helping you right now. He's the guy that filled in all the missing pieces and helped make this whole system work so perfect at bringing in a serious life-time income. Well, I recently talked to him and I've arranged for you to get a complete package of the same "How-To" information that he revealed to me in our first meeting.

There you have it! That's the basic system! Virtually my whole successful internet marketing business delivered to you in a box for you to model your own business on. And because you'll see it from the inside (not as an outsider), you'll be able to replicate everything I've done.

If you prefer, there's a "Deluxe System" that comes with a video of me showing you with your own eyes, exactly how I run this business from my home. Yes, you'll see a "Real Life" internet millionaire in action as I show you things for your eyes that you simply can't read on paper or get from an audio recording ! This DVD Video is the ultimate in Speed-Learning since you'll see time-saving short cuts that make me thousands of dollars in a single day! You'll witness how to make a sale without using your lips. That's right! We all hate selling things so you'll be excited to see how to sell without selling. I know that sounds strange but it's true. It's all on the video. You'll see with your own two eyes, just how easy making money can be. You'll discover how much I spend, how to find and create products for next to nothing, what to do if you don't have a product right now, insider secrets of how to create products that sell for more than 45 times as much as they cost you to print…And much more! This DVD video system alone has sold for as much as $399.95. You get it free with your Deluxe System.

You'll have these jealously guarded secrets revealed to you and I hold nothing back! Plus you'll get a first hand look at other student's products. I'm even going to show you some info-products that other multi-millionaires have created. You'll see them cover to cover. I'll remove the magic and the mystery and show you how it only takes a few minutes to make these products in your own home. You'll see first-hand, how you can do the exact same thing in minutes!

There's nowhere else you're going to learn these insider secrets that up until now, only the real experts use for themselves! Plus - A FREE BONUS for Deluxe System Members! As a Deluxe System Member you'll get a confidential, secret recording of a telephone conversation I had with the most successful internet marketer of all time! Believe me, he spills the beans on all his most clever marketing tactics. He lets it all slip out. I had to bribe him to get his permission to let you listen to this recording. But as you'll soon find out, it's well worth it! Others have paid as much as $497.00 for this 4 cd rom set alone, but I'm now doing the unthinkable and giving it to you as a second FREE GIFT. Even if you decide to return my entire package, I'll still let you keep this amazing conversation between two expert internet marketing masters who have both made millions on the net.

This whole course combined reveals the most unheard of secrets of "How-To" make money by simply selling information even if you have no products, no experience, no website, and little or no money!

You'll get the best "Street Smart" education available anywhere.

Either way, whether you decide to get the Deluxe System or the Basic System, you'll receive a full 90 DAY SATISFACTION GUARANTEE. This system will be everything I've described and more, and you'll agree that it's clearly worth a lot more than the cost, or if you're not happy with it for any reason and do not wish to use my system to develop your own highly profitable business, you can return everything for a full refund. And you still keep the cd rom "Conversations With 2 Expert Marketing Millionaires" as your free gift. You take absolutely no risk. I only want happy, successful students. At any time during your 90 trial period, you can send the course right back to me with zero questions asked. That's right, you don't even need to come up with a good reason why you want a refund. That's how sure I am that you'll want to keep my system and the income that it can generate for you.

Either way, whether you choose the deluxe or the basic system, I have a 2nd important free bonus gift for you. But only if you respond within 2 days of receiving this book. My research shows that successful people are quick to make decisions and are very slow to change a successful decision that's working for them. I know this is true because I personally am very quick to make decisions and I really do believe that learning to make quick decisions is part of being successful.

If you have to sleep on this and stew over it for more than a few days, you probably don't have what it takes to make really big money as your own boss in my kind of business. That's why I've set up this little deadline. So if you respond within 2 days, you'll get - as a second free bonus - My "Internet Marketer's Resource Directory." In here, you'll get the names of all my vendors, suppliers, search engine tools, website tools, hit counters, ad trackers, scripts, and the name of the least expensive website design and hosting company on the net! But that's just the tip of the iceberg. You'll get my entire rolodex file of everyone who's helped get me to where I am now. I'll tell you who will allow you to accept credit cards for a one time fee that comes out to be less than the price of dinner for two. I tell you how I get cds copied for about 20 cents each and how to make them look like store quality with shrink wrap that will only cost you 10 cents a piece! I'll even show you how to make obscene amounts of income with no product at all because I know you might not have the time to make an info-product. You'll get the important details and tips on everything I use in my business and that you'll need. You'll get the phone numbers and website addresses to people that literally took me years of searching to find. Also, inside this remarkable "Internet Marketer's Resource Directory", you'll own the resell rights to over 27 online books that you can sell individually or in a package! I've sold that same package of online books I'm going to give you separately for as much as $267.00 but you'll get that thrown in at no extra charge! That alone is worth the price of this whole system! Heck, I know a guy who took one book out of that set that teaches how to make money on ebay and sold 4,783 copies of that book bringing in a profit of $34,927 in three months!

And again, this "Internet Marketer's Resource Directory" is yours to keep FREE even if for some reason you return this system for a refund.

Ok, now let's get to the prices. Your investment for everything in the Basic System is just $197.00

$197.00 will get you everything you need to begin doing exactly what I'm doing.

Or if you want the bigger, better, Deluxe System complete with my Rolodex, DVD, and secret conversation between expert internet marketers, it's $692.00

Is that a lot or a little to spend? Well, it might be a bit of a stretch for you, I don't know your current financial situation. But I do know this: If you want improve your financial situation, you've got to do something! If you want to break free from the pain and frustration of your current situation, this is your ticket! There's no other way you can get "set up" in this remarkable business, making thousands of dollars a day than right here right now. To figure all this out on your own WILL cost you a lot more. And it will take you a lot longer without my course and system.

So you have a few decisions to sort out. One option is to turn your back on all of this, on everything I've presented to you, and try your best to forget about it. If you were sincere in your original interest in a very high income "Work-At-Home" internet business, then it will be very, very, hard to walk away from this. Remember, I'm no different than you. I've tried all sorts of ideas, plans and opportunities - and I've been frustrated and disappointed over and over again, so I know what that's like. I also know from experience that my system is the only 100% "Real" opportunity you're likely to be offered to achieve your dreams of freedom and independence.

Another option you have is to procrastinate and put this off. To tell yourself you'll do it "Later", as soon as the "Timing Is Better." Please forgive me for being blunt, but that's nonsense. Just like you can't be half pregnant, you can't be half-way into this system. You should either have the courage to go forward or at least the honesty to toss this aside. But don't pretend there's a third choice. Don't pretend there's some sort of choice of being half interested in this system. Again you can't be half pregnant! There is no halfway to success! You're either in or you're out! You're either going to go for it and "Just Do It" or your going to walk away and turn your back on all this!

Procrastination only gives you restless nights. Make a definite decision right now and get past it, so you can enjoy a good night's sleep tonight.

Your best option is to act now, and click the order button below. It takes just a few seconds to fill out the order form and be on the right track toward a serious, life-time income that rivals the money that doctors and lawyers get.

I really hope you do this today! As easy as it is, I'll still be here to help you every step of the way! And I guarantee your satisfaction.

Sincerely,

Jason Ryan

Click here to listen to what others are saying about my courses!

Important! If you purchase the basic course you can be a reseller and make a 50% commission ($100 per sale). If you get the Professional course you can be a reseller for either type, and the commission from the Pro course is $346. We will drop ship your orders and provide support for your customers after the sale as well.
            About half of your orders will be for the Pro course and half for the basic. You can make a good income just reselling the basic courses but you will miss out on a lot by not being able to resell the Pro courses. So remember this: If you purchase a basic course you won't be able to resell the deluxe course. Plus without the deluxe course you'll miss out on the advanced techniques and features the deluxe course offers.

Basic Course

Click the button below to order the Basic System for $197.00
Includes: 198 page bound and printed manual
4 audio CD's of Jason with even more marketing techniques and advice.
Shipped Fedex for the U.S. and Canada. For overseas orders click here

Professional Course

Click the button below to order the Deluxe System for $692.00
Includes 198 page printed manual, 10 audio CD's and DVD
4 audio CD's of Jason with even more marketing techniques and advice.
6 Interview CD's with other marketers, candidly sharing their secrets in private interviews.
DVD of Jason personally guiding you through the most advanced information.
Shipped Fedex for the U.S. and Canada. For overseas orders click here

Back to table of contents